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Basics of Protocol and Soft Diplomacy

Protocol involves etiquette on a local and international scale in particularly in ceremonials, official functions and visits and the respect for precedence.

This course requires a basic knowledge in business or social etiquette or some experience in high-level event management. It aims to introduce the concept of protocol and diplomacy and compares it to etiquette and ceremonial but also to get a better understanding of multicultural matters. Examples of the use of protocol in official and private lives will be given, protocol in multicultural societies, protocol in high and low context societies, precedence in protocol and will end examining the new trends/shifts of protocol in the 21st century.

"We are all different but we want to understand each other" (Former Ambassador Dr. Luis Ritto)

Objective

Outline

By the end of this workshop, participants will learn strategies to check all “motions” of a high-level event and will be able to respond to the expectations of a VIP, superior but also will learn the history of ceremony. They will learn the difference between international visits, state visits, official visits, working visits and private visits:

• Use business etiquette correctly and engage in initial conversation
• Understand common practice and key elements of ceremonies
• Present themselves and their organization with confidence and knowledge
• How to work as a team with the communication and policy officers
• Difference between soft power, public diplomacy, digital diplomacy
• Use correct titles and forms of address in different contexts, reception and corteges
• Know the Order of Precedence
• Prepare invitations for various events on different levels of formalities, prepare notes of acceptance but also of declines
• Understand how culture affects gift selection
• Flag etiquette
• How to plan and prepare for hosting important events and meeting dignitaries (project plan)
• How to plan and balance table seating
• How to react appropriately and in a proactive manner to any protocol-related questions and issues
• Dress code and colour meaning, how to treat VIPs, pitfalls etc.
• At the end we PRACTICE –
• 1. Give an Award Presentation by using the learnt techniques and strategies
• 2. How will you position a 4pax at a table (round/square/rectangular/oval) and why?

Who should attend

This course is suitable for all who would like to work in the field of protocol, diplomacy, media relations, customer services, international business environment, cross-cultural diplomacy practice, those who would like to advance their knowledge in protocol and soft corporate diplomacy or want to be certified the knowledge gained through their work experience:
Chief of Protocol
Protocol Officers/Advisors
Civil Servants
Embassy Personnel
Executive Assistants
Event and Conference Managers
Office Managers
Hospitality Managers

Methodology

Pre-assignment (which characteristics should a protocol officer have?)
PowerPoint Presentation and Discussion
Case studies with Videos
Role plays
Individual exercises
Group activities

Testimonials

It is our pleasure to have attended the Protocol & Soft Diplomacy course conducted personally by your good self, appreciated. Not only have we learnt about protocol and diplomacy in general, we have also learnt some etiquette which is very useful and essential in our course of daily work at Business China
Audrey Lian, Manager Business China

Although it was only a half day course, there were plenty of excellent examples and practice on the seating arrangement which had made this course a fruitful one. We would like to express our utmost appreciation to you for the one-to-one course conducted
Low Wan , Associate Business International

It gave me such enhanced skill and knowledge in the field of protocol officers, embassies, ceremonies, private business and consultats that I’m much better prepared to apply for positions in these areas, thank you!
Incognito

Profile of Juliana Mamoni

Juliana Mamoni - “Entrepreneur”, Founder and Director of a famous Lifestyle & Etiquette Institute of Singapore - is a globally recognised Lifestyle Expert, known by many as “The Life Guru” (Expat Living Singapore). She has a BA in Economics with a further degree in Hotel Management (in Berlin), a diploma in Men’s Fashion Design (in Milan) where she was coached by an assistant to the acclaimed late designer Gianni Versace and holds a certificate in Basic Rules of Protocol & Soft Diplomacy (in Brussels) and in Introduction Psychology (Yale) in High-stakes Leadership (University of Michigan) and in NLP Practioner & Life Coaching (accredited).

Juliana, a genuine multi-lingual (German/English/French/Ga) citizen of the world, spent much of her life travelling the globe. She has lived in Africa, Europe, America, and now Southeast Asia. For over 25 years, she worked in the International Exhibition and Conference Industry, Hotel Industry and the world of Design. She has been in charge of high-powered delegations from the private and public sectors deriving from all corners of the world. With her solid reputation in global circles for living and breathing the principles of international etiquette & protocol, both professionally and in private, Juliana has the foundation and is therefore in an ideal position to advise on international decorum and certify people.

She holds workshops and instructional meetings for the Governmental, Educational, Corporate and Private Sector, addressing Business, Social, Youth Etiquette and Protocol (Mastering Soft Skills and Emotional Intelligence where she scored 96 out of 100 as highly emotionally literate).

She hosts interview series with global Opinion Leaders and TV personalities such as Anthony Scaramucci (former White House Communication Director), Hannah Ferrier (Netflix BelowDeck), Royal Family of Hohenzollern (oldest former emperor of Germany).
Juliana’s life experiences, professional exposure, and ongoing studies led to the birth of her company - a famous Lifestyle & Etiquette Institute. Her aim is simple: to help people make healthier, more socially appropriate choices, resulting in happier, more rewarding lives “Look-Act-Feel Good”.

Juliana is frequently quoted in the media. Articles about her work, especially in Soft Skills and Leadership have appeared both in print and online. She’s a member of the International School of Protocol and Diplomacy Brussels, of Protocol & Diplomacy International-Protocol Officers Ass. (PDI-POA) Washington D.C and member of Institute of Leadership and Management (ILM). She acts since 2016 as a Mentor for the students of NUS (National University of Singapore) and is Author of “Help Your Child Shine” – Etiquette and Character Education For Kids Ages Five to Seventeen – available on amazon, and also author of two booklets for Soft Skills at Workplace “Contemporary Business Etiquette”, “10 Power Soft Skills for Success at Work”.

Featured in:

• Online Press in “Exapt Living Magazine” – Style & Beauty (March 2015)
• Print Press in “LIV Magazine” – Fashion (April 2015)
• Online Press in “EX-Men” (October 2015) & Online Press “Expat Living Magazine” 2016
• Print Press in “Impulse” – Magazine for German-speaking Community in SIN 2016
• Print Press “Kids Guide” 2017,
• ASIA TODAY (contributes articles on soft skills and leadership topics)
• Connected Women
• Institute of Leadership and Management (Women in Leadership Challenging Stories)
• Interviewed:
• Radio Kiss FM Berlin
• Radio Kiss 92 Morning Show Singapore 2016 (Maddy Jason and Arno)
• Audi Fashion Festival Singapore 2013
• Singapore Fashion Week 2015 with Diane von Furstenberg (DvF)
• EcoEurope Talk – From Farm to Plate (Healthy Living)
• YouTex Indonesia

Speaker at:

• MOH/AIC Singapore 2015
• GDevelopers Conference San Francisco 2015
• University of San Francisco 2016
• NUS – 2016
• MOM/WDA Singapore – 2016
• Virgin Radio Dubai – Girl Gamer interview Dubai
• Abu Dhabi - Esports Educational Conference (Soft Skills)

Serves as a Member of:

• NUSS – The Graduate Club –Singapore
• Mentor for NUS Students in Soft Skills 2016-2020
• Etiquette Moms U.S.
• International School of Protocol and Diplomacy – Brussels,
• Protocol and Diplomacy International Officers
• Institute of Leadership and Management