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Strategic Planning for Successful Selling
Adopting a strategic mindset is key for success for all entrepreneurs and sales professionals in driving business. It is very natural for business savvy personnel with Type A personality to jump into action to achieve results, but it is critical at times to plan at the table before charging forth.
The strategic sales and marketing plan helps business owners and sales territory owners form a systematic framework to drive the clientele in a very focus and well-thought manner to ensure that they constantly stay on the course. If the market conditions require, it allows them to periodically review, redefine and re-strategise their business plans to adapt to the dynamic market forces.
As Benjamin Franklin’s famous quote says, “If we fail to plan, we are planning to fail.”, so plan for success.
The strategic sales and marketing plan helps business owners and sales territory owners form a systematic framework to drive the clientele in a very focus and well-thought manner to ensure that they constantly stay on the course. If the market conditions require, it allows them to periodically review, redefine and re-strategise their business plans to adapt to the dynamic market forces.
As Benjamin Franklin’s famous quote says, “If we fail to plan, we are planning to fail.”, so plan for success.
Objective
This course enables participants to have clear visibility of their business landscape and target market. It helps them to craft a multi-facet holistic business and marketing strategy mapped with accountable actions and outcome against time targets and results for existing and new market territory.
Outline
The course covers the following :
- Set vision and mission to chart overall business direction
- Be aware of the trends and provide solutions based on demand
- Have a well-defined target and demographics analysis
- Adopt a holistic consideration of marketing mix
- Analyse the competitive landscape
- Understand the strengths, weaknesses, threats and opportunities
- Be focused on the right products and solutions according to their yield cycle
- Formulate a robust ecosystem through partnership
- Concretely seal up an effective work plan to achieve results
Who should attend
- Sales and Business Executives
- Sales and Business Leaders
- Entrepreneurs/Technopreneurs
Methodology
- Group learning
- Case studies
- Business plan crafting
- Role Play
- Quiz
Testimonials
“During the training, we were given the tried and tested Strategic Business & Marketing Plan template with relevant business canvasses, which were very useful to our Corp Sales team as they could use the templates to apply at work as well as adopting a strategic business mindset in their respective role.”
Andy Aw
NTUC Club
Learning and Development Manager
“I had an insightful and beneficial session with Christina. As my business was a start up, she was able to zoom in and identify the right target audience for my multi audience business and helped clarify my confusion. She also has a keen eye to spot opportunities and gave interesting ideas to create sales. A personable and dynamic coach that I will recommend to any business!”
Sherina Wong. Chief Travel Planner
Rere Travel Planners
“Remember whenever money changes hands, value is exchanged as well. Your greatest value is your creativity!” “The salon sharing was particularly interesting because it served as a good reminder for
out-of-the-box adjacent space solutions.”
Ng Chongming. Co-founder Practicle
“Putting BMC model on paper helps with clarity. I have that paper pinned to my new cork board at home now. We discussed a lot about sales methodology and the exchanges definitely helped to either verify or debunk my understanding of my methods so far.”
Miyavi Lim. Founder
BrandMolecule
“Christina is passionate about the subject. The sharing is forward-thinking, strategic and innovation. The part about how we should move away from transactional thinking and into strategic thinking is most beneficial.”
Owyong. Property Agent
Huttons
“Though we are in different industries, Christina was able to share from her experience and make suggestions that are applicable to my industry. The weakness of most sales person are lack of discipline and systems which many times resulted in inconsistent performance. She emphasised the importance of accountability through systemic tracking of one’s effort and performance. She generously passed me her template of tracking system and suggested I modified it to suit my needs. I find our session very beneficial to me. Indeed she helped me identify my weakness of lack of discipline and system and guide me in making practical changes. To me, a good coach is sharp in identifying student’s weakness and give guidance to make right changes towards better performance. And Christina is successful in doing that. “
Lee Yeen. Senior Marketing Director
ERA Realty Network Pte Ltd
(Top 5% performer)
“Spending the last four weeks of my time with Christina is the best plan I made for the start of my business. Christina and I were colleagues, and I have always looked up to this senior who topped the sales chart. She enabled me with the right tools to build a structure for my business. When I met roadblocks, Christina gave practical advice, tips and her creative thoughts helped reframed my mind. I am confident that with further fine-tuning, I will start to
see fruit in my work. Christina, thank you for always giving your best and inspiring me.”
Cagney Pek
Skin & Health Consultant at Best World Lifestyle Pte Ltd
Andy Aw
NTUC Club
Learning and Development Manager
“I had an insightful and beneficial session with Christina. As my business was a start up, she was able to zoom in and identify the right target audience for my multi audience business and helped clarify my confusion. She also has a keen eye to spot opportunities and gave interesting ideas to create sales. A personable and dynamic coach that I will recommend to any business!”
Sherina Wong. Chief Travel Planner
Rere Travel Planners
“Remember whenever money changes hands, value is exchanged as well. Your greatest value is your creativity!” “The salon sharing was particularly interesting because it served as a good reminder for
out-of-the-box adjacent space solutions.”
Ng Chongming. Co-founder Practicle
“Putting BMC model on paper helps with clarity. I have that paper pinned to my new cork board at home now. We discussed a lot about sales methodology and the exchanges definitely helped to either verify or debunk my understanding of my methods so far.”
Miyavi Lim. Founder
BrandMolecule
“Christina is passionate about the subject. The sharing is forward-thinking, strategic and innovation. The part about how we should move away from transactional thinking and into strategic thinking is most beneficial.”
Owyong. Property Agent
Huttons
“Though we are in different industries, Christina was able to share from her experience and make suggestions that are applicable to my industry. The weakness of most sales person are lack of discipline and systems which many times resulted in inconsistent performance. She emphasised the importance of accountability through systemic tracking of one’s effort and performance. She generously passed me her template of tracking system and suggested I modified it to suit my needs. I find our session very beneficial to me. Indeed she helped me identify my weakness of lack of discipline and system and guide me in making practical changes. To me, a good coach is sharp in identifying student’s weakness and give guidance to make right changes towards better performance. And Christina is successful in doing that. “
Lee Yeen. Senior Marketing Director
ERA Realty Network Pte Ltd
(Top 5% performer)
“Spending the last four weeks of my time with Christina is the best plan I made for the start of my business. Christina and I were colleagues, and I have always looked up to this senior who topped the sales chart. She enabled me with the right tools to build a structure for my business. When I met roadblocks, Christina gave practical advice, tips and her creative thoughts helped reframed my mind. I am confident that with further fine-tuning, I will start to
see fruit in my work. Christina, thank you for always giving your best and inspiring me.”
Cagney Pek
Skin & Health Consultant at Best World Lifestyle Pte Ltd
Profile of Christina Tan
Christina Tan has been a sales professional for more than 25 years, with 10 years of sales management experience. She has diverse exposure as Sales and Business Development Director, Product Manager and Consultant spanning across world class multi-national companies, local multi-nationals, SMEs and government trade agencies.
Applying a successful proven methodology, Christina acquired close to 100 clients including Fortune 500 clients, government agencies and local large and medium enterprises. These customers include real estate, healthcare, home team, education, telecommunication and manufacturing sectors. She had contributed in contracts of over $100m and sustainable pipeline of multi-million-dollar for key accounts 3 years ahead. She created legacy deals for pioneering world class technologies, breaking into green field markets from scratch to million-dollar markets. In her consulting role with Singapore trade agencies, she had assisted SMEs in business, productivity and quality improvement national programme committees and winning Star Awards.
In her management role, Christina has systematically trained sales teams to drive sales results through coaching and mentoring. Her transferable skill sets such as networking, authentic customer and partner relationship building, strategic thinking, customer service excellence, positive mindset and personal branding are applicable to all sectors at various stages of professional growth. Her passion and commitment to sales success motivated her to start Sales Symphony to train and coach aspiring start-ups, entrepreneurs and sales professionals to succeed in their business.
She graduated with Bachelor of Engineering in Electrical and Electronics (2nd Class Honours) from Nanyang Technological University and was awarded Graduate Diploma in Marketing (Silver Medal Award) from the Marketing Institute of Singapore as the top student. She was also top achiever in Integrated Productivity Improvement KAIZEN Course organized by Asian Productivity Organisation conducted in Japan.
Companies that she had worked in included SMEs, MTI Agencies now Enterprise Singapore, MNCs and large GLCs. Her vast exposure provides good understanding of various business contexts to contribute to organisation sales force and sales individuals, with key sectors.
To date, she has trained and coached hundreds of entrepreneurs, sales leaders and professionals, ranging from financial services industries, IT, direct sales, education, manufacturing and others to achieve increased sales results.
