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TikTok Marketing: Connecting Your Audience through Shoppertainment
TikTok is currently the fastest-growing social media platform and surpasses traditional social media like Facebook and Instagram. It has more than 2 billion users and it is by far the only platform that can get new users to go viral overnight without huge followers.
That would mean a marketing opportunity you do not want to miss out.
What you will learn from the course:
1. Using TikTok to grow your business
2. Understand how your business fits with TikTok
3. Knowing Your Audience and Competition
4. Integrating TikTok into Your Funnel
5. Create Content that Sells
6. Utilizing TikTok Analysis for Your Business
That would mean a marketing opportunity you do not want to miss out.
What you will learn from the course:
1. Using TikTok to grow your business
2. Understand how your business fits with TikTok
3. Knowing Your Audience and Competition
4. Integrating TikTok into Your Funnel
5. Create Content that Sells
6. Utilizing TikTok Analysis for Your Business
Objective
1. Customize your profile that speaks about your brand
2. Apply marketing strategies in TikTok
3. Script and film your videos that connects with the TikTok audience
4. Film and edit videos using the TikTok app and external apps
5. Understand the mindset of TikTok viewers and turn your followers into customers
6. Plan and create content more efficiently
2. Apply marketing strategies in TikTok
3. Script and film your videos that connects with the TikTok audience
4. Film and edit videos using the TikTok app and external apps
5. Understand the mindset of TikTok viewers and turn your followers into customers
6. Plan and create content more efficiently
Outline
Day 1:
Section 1: Introduction
1. Course overview and reasons to go on TikTok
Section 2: Setting up your account
1. Steps to set up your account
2. Create your profile
3. TikTok interface
Section 3: Creating your TikTok video
1. Overview Interface of recording & pre-posting
2. Create your TikTok video
3. Upload from existing files
4. Using Templates
5. 5 Types of TikTok contents
6. Creator and Business account
7. About the TikTok Algorithm
Section 4: TikTok Marketing
1. Digital marketing objectives
2. TikTok Marketing
3. TikTok consumer’s journey
4. Business owners’ mindset on TikTok
5. Mistakes that most business owners make on TikTok
Section 4: TikTok Marketing (Part 2)
1. Types of online content and genre
2. Content creation and strategy
3. Engagement with viewers
4. Profile analytics and engagement for your business
Section 5: Creating Viral Content
1. Formulae for growth
2. Quality vs Quantity
3. Identifying trending contents
Day 2 :
Section 6: Content Creation and Smartphone Videography (Part 1)
1. Storytelling, Treatment and Script Writing for Online Content
2. External apps for videography and editing
3. Production Process and Mobile Videography
Section 6: Content Creation and Smartphone Videography (Part 2)
1. Sound Design & Editing
2. Copyright and intellectual property
Section 7: TikTok for Business
1. Business Features
2. TikTok Live
3. Influencers
Section 1: Introduction
1. Course overview and reasons to go on TikTok
Section 2: Setting up your account
1. Steps to set up your account
2. Create your profile
3. TikTok interface
Section 3: Creating your TikTok video
1. Overview Interface of recording & pre-posting
2. Create your TikTok video
3. Upload from existing files
4. Using Templates
5. 5 Types of TikTok contents
6. Creator and Business account
7. About the TikTok Algorithm
Section 4: TikTok Marketing
1. Digital marketing objectives
2. TikTok Marketing
3. TikTok consumer’s journey
4. Business owners’ mindset on TikTok
5. Mistakes that most business owners make on TikTok
Section 4: TikTok Marketing (Part 2)
1. Types of online content and genre
2. Content creation and strategy
3. Engagement with viewers
4. Profile analytics and engagement for your business
Section 5: Creating Viral Content
1. Formulae for growth
2. Quality vs Quantity
3. Identifying trending contents
Day 2 :
Section 6: Content Creation and Smartphone Videography (Part 1)
1. Storytelling, Treatment and Script Writing for Online Content
2. External apps for videography and editing
3. Production Process and Mobile Videography
Section 6: Content Creation and Smartphone Videography (Part 2)
1. Sound Design & Editing
2. Copyright and intellectual property
Section 7: TikTok for Business
1. Business Features
2. TikTok Live
3. Influencers
Who should attend
This course is designed for entrepreneurs and professionals who want to use TikTok to promote their personal brands.
The course is suitable for participants across all industries and job functions, who want to leverage TikTok to reach out to their customers through joyful and entertaining videos.
The course is suitable for participants across all industries and job functions, who want to leverage TikTok to reach out to their customers through joyful and entertaining videos.
Methodology
This 2 days course will be conducted in an interactive method, infused with practical exercises and theory. Janus will walk the participants through the mindset journey of TikTok consumers and film engaging TikTok videos that tell the brand’s story.
Modes of instruction include:
1. Case Studies
2. Discussions
3. Facilitations
4. Group Work
5. Hands-on TikTok creation
Things to note:
1. Please download the TikTok app to your smartphone
2. Please bring the following to the class
a. Phone charger
b. Laptop
c. Tripod stand (optional)
d. Earpiece with microphone function (optional)
Modes of instruction include:
1. Case Studies
2. Discussions
3. Facilitations
4. Group Work
5. Hands-on TikTok creation
Things to note:
1. Please download the TikTok app to your smartphone
2. Please bring the following to the class
a. Phone charger
b. Laptop
c. Tripod stand (optional)
d. Earpiece with microphone function (optional)
Profile of Janus Chan
Janus Chan is a certified ACTA trainer and ICF certified coach, helping her clients who are looking for a breakthrough in their business and career.
Janus embarked on Facebook, YouTube and LinkedIn for her coaching business. In 2020 during the circuit breaker, she explored TikTok out of boredom and started doing memes.
Her videos caught TikTok Singapore’s attention. She became TikTok’s official content creator for their education platform - #learningisfun. She started giving tips on job search, career switch, career progression and mid-life career crisis as a TikTok career coach. Her best performance video has the highest viewership of 600k. Most of her clients streamed in from TikTok. TikTok became her marketing main platform.
Janus was also featured on The Straits Times interviewing her success on TikTok and she was invited to be a panel speaker for an international event for TikTok
