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Telegram Marketing for Marketers

Telegram for Business Promotion

Telegram is a growing instant-messaging app with a rapidly growing user base. It’s ideal for marketing purposes with over 700 Million users worldwide. In addition, Telegram is completely free, which makes it an extremely cost-effective way to reach potential customers. The platform has been innovating and launching new features every quarterly, making it a platform with lots of opportunities for brands, businesses and organizations to connect with their customers and audience.

Pre-requisite:
1. Please download the Telegram app to your smartphone
2. Please bring the following to the class: Laptop, charger, mouse and mouse pad
3. Have the latest chrome browser installed
4. Create a FREE account on Canva with your gmail at www dot canva dot com

Outline

Module 1: Telegram Marketing Theory (90 Min)
- Why use telegram?
- Telegram user behaviours to note, how it affects your Channel’s search-ability on Telegram
- Pros and Cons of Telegram Groups vs Telegram Channels
- Telegram Groups: Best Practices, Myths and Misconceptions
- Telegram Channels: Best Practices, Myths and Misconceptions
- Introduction to Telegram Polls and Quiz for customer engagement
- Telegram Admin Best Practices
- Telegram Subscriber Growth Methods (online and physical events)
- Telegram Invite Links vs QR Code

Module 2: Telegram Marketing and Advertising (30min)
- How Telegram advertising is unique
- How to leverage on Telegram Advertising?
- Cost to advertise on Telegram Channels?
- Case Study of Brands advertising on Telegram Channels
- Using Telegram for business promotion purposes

Module 3: Content Marketing for Telegram (90 Min)
- How does Telegram compliment your Marketing Strategy?
- Content Audit of existing Telegram Posts/Content
- Content Pillars and Content Ideation Tools
- How to create a content strategy for Telegram Marketing?
- Activity: Plan for 4 weeks worth of Telegram Ideas
- Activity: Present and share Telegram content ideas for trainer’s feedback during the class on Telegram
- Activity: Present and share Telegram graphics for trainer’s feedback during the class

Module 4: Introduction to Designing Telegram Graphics (120 Min)
- Introduction to Canva (pre-requisite: FREE account on Canva prior to the class)
- Trainer Demo: Telegram Graphic Design Tips
- Participants hands-on activity: Design a Marketing Graphic to post/schedule on Telegram
- Participants hands-on activity: Schedule Post and Messages on Telegram
- Activity: Present and share Telegram graphics for trainer’s feedback during the class

Module 5: Bonus Advanced Telegram Settings (60 Min)
- Introduction to Telegram Live Stream
- Introduction to Telegram ChatBots and Resources

Module 6: Wrapping up on Telegram Marketing (30 Min)
- Conclusion, Favourite Takeaways
- Q&A with Trainer on Telegram Marketing

Who should attend

Anyone looking to learn Telegram marketing.

Profile of Charmaine Lee

Meet Charmaine Lee, an expert in integrated digital marketing strategies and design. She's passionate about creativity, social media and digital marketing and productivity tools. She curates workshops to help enhance her learners digital skills and boost workplace productivity, fostering personal growth.

With her key expertise spanning Canva, Mobile Photo and Videography, ChatGPT, Instagram, Telegram, LinkedIn, Email, and YouTube Marketing, Charmaine continually curates fresh curriculums, catering to her clients, training partners, and CCISG.

Her extensive professional journey encompasses collaboration with a diverse spectrum of organizations, from prestigious educational institutions like Singapore University of Technology and Design, Temasek Polytechnic, Ngee Ann Polytechnic, to industry giants including Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), among others.

Charmaine's teaching approach harmoniously combines creativity with pragmatism. She has a knack for simplifying complex concepts, making learning an enjoyable experience for her learners. Her belief in the untapped creative potential within each learner shapes the essence of her workshops.

In the last 4 years alone, Charmaine has accumulated more than 4,000 hours dedicated to training and curriculum development, and is a WSQ ACTA Certified Trainer and also a recognized Associate Adult Educator with Institute for Adult Learning (IAL).

Join her on a journey toward your Continuing Professional Development, where you'll explore integrated social media and digital marketing strategies, master the art of captivating visuals, and learn the nuances of crafting compelling graphics, stories and videos in her workshops. Unleash your inner creativity, supercharge your digital marketing expertise, and embark on a transformative learning voyage with Charmaine, your digital learning adventure starts right here!