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Instagram Marketing Strategies to Boost Your Business

Learn how to build and implement a successful paid and organic Instagram marketing strategy to grow your business and communicate your marketing messages effectively. Harness the power of this visual social network and attract your customers to you.

Pre-requisite:
1. Please download the Instagram app to your smartphone
2. Please bring the following to the class: Laptop, charger, mouse and mouse pad
3. Have the latest chrome browser installed
4. Create a FREE account on Canva with your gmail at www dot canva dotcom
5. Have your Instagram Business Login (recommended!)

Outline

Module 1: Instagram Marketing Theory
- Instagram Marketing vs Advertising
- Instagram for B2C and B2B
- A walk through to latest Instagram Business Features
- Instagram Marketing Best Practices, Bio Description, Bio Link, etc
- Quick Checklist to Instagram Marketing for Small Business
- Introduction to Hashtag Strategy on Instagram
- Creating your own Hashtag Strategy
- Benefits of Instagram Story and Highlights

Module 2: Instagram Content Marketing Strategy
- What to post on Instagram? (Research, Tools, Discuss)
- Instagram Marketing Audit and Discussion
- Instagram Content Pillars and Content Ideation Tools
- Activity: Plan for 4 weeks worth of Instagram Post Ideas
- Activity: Present and share Instagram content ideas for trainer’s feedback during the class

Module 3: Design Instagram Post Graphic
- Introduction to Canva
(pre-requisite: FREE account on Canva prior to the class)
- Trainer demo: Social Media Graphic Design Tips
- Participants hands-on activity: Design a Instagram Post Graphic to Post with Captions and Hashtags
- Activity: Present and share Instagram post graphics for trainer’s feedback during the class
- Introduction to Post Scheduling Tools for Instagram

Module 4: Design Instagram Story Graphic
- Trainer demo: Instagram Story Design Tips
- Introduction to basic animation in Canva
- Participant’s hands-on activity: Design 1 Instagram Story to add a Poll Sticker to Post on Instagram Demo Account

Module 5: Instagram Advertising Return on Ad Spend (ROAS)

- Introduction to budgeting for Instagram Ads
- Working out a Instagram ROI for your business
- Discussion and Trainer Demo: Methods of Advertising on Instagram based on Goals and Budgets
- Participants hands-on activity: To plan and work out a funnel ROAS or ROI for their Instagram Ads
- Activity: Present and share for trainer’s feedback during the class

Module 6: Instagram Insights for Organic and Paid Ads
- Do organic Instagram marketing strategies meet business goals?
- Trainer Demo: Instagram Insights via Instagram App
- Reasons to leverage on Instagram Advertising
- Instagram Advertisement Case Study
- Create and Launch an Instagram Ad via the Instagram App or Facebook Ad Manager (Trainer Demo)

Module 7: Wrapping up on Instagram Marketing & Advertising
- Conclusion, Favourite Takeaways
- Q&A with Trainer on Instagram Marketing & Advertising

Who should attend

- Beginner Instagram Marketers
- Business Owners
- Social Media Consultants
- This training course is ideal for anyone who wants to use Instagram for a company or organisation.
- You might have some experience of using Instagram for your business, but it is not necessary for the course.

Methodology

This class is full of hands on hacks you can use to INCREASE your Instagram Engagement.

Profile of Charmaine Lee

Meet Charmaine Lee, an expert in integrated digital marketing strategies and design. She's passionate about creativity, social media and digital marketing and productivity tools. She curates workshops to help enhance her learners digital skills and boost workplace productivity, fostering personal growth.

With her key expertise spanning Canva, Mobile Photo and Videography, ChatGPT, Instagram, Telegram, LinkedIn, Email, and YouTube Marketing, Charmaine continually curates fresh curriculums, catering to her clients, training partners, and CCISG.

Her extensive professional journey encompasses collaboration with a diverse spectrum of organizations, from prestigious educational institutions like Singapore University of Technology and Design, Temasek Polytechnic, Ngee Ann Polytechnic, to industry giants including Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), among others.

Charmaine's teaching approach harmoniously combines creativity with pragmatism. She has a knack for simplifying complex concepts, making learning an enjoyable experience for her learners. Her belief in the untapped creative potential within each learner shapes the essence of her workshops.

In the last 4 years alone, Charmaine has accumulated more than 4,000 hours dedicated to training and curriculum development, and is a WSQ ACTA Certified Trainer and also a recognized Associate Adult Educator with Institute for Adult Learning (IAL).

Join her on a journey toward your Continuing Professional Development, where you'll explore integrated social media and digital marketing strategies, master the art of captivating visuals, and learn the nuances of crafting compelling graphics, stories and videos in her workshops. Unleash your inner creativity, supercharge your digital marketing expertise, and embark on a transformative learning voyage with Charmaine, your digital learning adventure starts right here!