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TikTok for Campaign Awareness
TikTok is currently the fastest-growing social media platform and surpasses traditional social media like Facebook and Instagram. It has more than 2 billion users and it is by far the only platform that can get new users to go viral overnight without huge followers.
TikTok is no longer a platform for memes and dance. It has become a platform for learning, spreading a cause, a marketing platform and even an e-commerce platform. That means an opportunity any organisation do not want to miss out on to bring their cause to TikTok.
TikTok is no longer a platform for memes and dance. It has become a platform for learning, spreading a cause, a marketing platform and even an e-commerce platform. That means an opportunity any organisation do not want to miss out on to bring their cause to TikTok.
Objective
1. Customize your profile that speaks about your brand
2. Apply branding strategies on TikTok to speak to the intended audience
3. Understand the journey of the viewer to engage them
4. Using the analytics to measure your KPI and ROI
5. Discover different ways to reach out to the intended audiences
6. Evaluate the difference between TikTok videos and other social media
2. Apply branding strategies on TikTok to speak to the intended audience
3. Understand the journey of the viewer to engage them
4. Using the analytics to measure your KPI and ROI
5. Discover different ways to reach out to the intended audiences
6. Evaluate the difference between TikTok videos and other social media
Outline
Section 1: Introduction
1. Course overview and reasons to go on TikTok
Section 2: Creating an Account Profile
1. Importance of having the right profile
2. Creating an account profile that speaks your intention
Section 3: TikTok 101
1. Create basic TikTok videos
2. TikTok vs other social media platforms
3. How the algorithm works on TikTok
4. Creator and Business account
5. TikTok Statistics
Section 4: Using TikTok for Campaign Awareness
1. Digital marketing 101
2. 5 Types of TikTok contents
3. Identify your targeted audience
4. Applying AIDA model
5. TikTok Journey: Organisation vs TikTok viewers
6. Repurposing TikTok content on other social media
Section 5: Ways to Create Campaign Awareness
1. Create your own content
2. Livestreaming
3. Working with Influencers
Section 6: Creating Viral Content
1. Formulae for growth
2. Quality vs Quantity
3. Identifying trending contents
1. Course overview and reasons to go on TikTok
Section 2: Creating an Account Profile
1. Importance of having the right profile
2. Creating an account profile that speaks your intention
Section 3: TikTok 101
1. Create basic TikTok videos
2. TikTok vs other social media platforms
3. How the algorithm works on TikTok
4. Creator and Business account
5. TikTok Statistics
Section 4: Using TikTok for Campaign Awareness
1. Digital marketing 101
2. 5 Types of TikTok contents
3. Identify your targeted audience
4. Applying AIDA model
5. TikTok Journey: Organisation vs TikTok viewers
6. Repurposing TikTok content on other social media
Section 5: Ways to Create Campaign Awareness
1. Create your own content
2. Livestreaming
3. Working with Influencers
Section 6: Creating Viral Content
1. Formulae for growth
2. Quality vs Quantity
3. Identifying trending contents
Who should attend
This course is designed for people who want to use TikTok to promote their personal brands or cause to reach out to their intended audience through joyful and entertaining videos.
Methodology
This 1-day course is infused with practical exercises and theory.
Modes of instruction include:
1. Case Studies
2. Discussions
3. Facilitations
4. Group Work
5. Hands-on TikTok creation
Things to note:
1. Please download the TikTok app to your smartphone
2. Please bring the following to the class
a. Phone charger
b. Laptop
Modes of instruction include:
1. Case Studies
2. Discussions
3. Facilitations
4. Group Work
5. Hands-on TikTok creation
Things to note:
1. Please download the TikTok app to your smartphone
2. Please bring the following to the class
a. Phone charger
b. Laptop
Profile of Janus Chan
Janus Chan helps individuals and organisations to create their brand stories into 60 seconds video.
She is one of the official content creators for TikTok Singapore (#learningisfun) and successfully created her personal profile as a career coach on TikTok.
She facilitates TikTok courses for organisations which want to embark on TikTok for different purposes. She is also a TikTok influencer and had partnered with organisations like TikTok
Singapore, NTUC Singapore, Senoko Energy, NCPC, Scentopia Singapore and etc to promote their cause and business.
Janus was also featured in The Straits Times interviewing about her success on TikTok and she was invited to be a panel speaker for an international event for TikTok Marketing.
