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Storytelling in Professional Communication
WHETHER you are doing an oral presentation or a written report, the use of story telling will certainly spice up your content to make it friendlier and meaningful.
INDEED, even for casual conversations in a social setting, story telling can create freshness and warmth as you interact with your listeners.
THE challenge in the use of this fast-growing communication tool is that this technique need not be impromptu and unstructured. On the contrary, a well-planned story telling device, including anecdotes, jokes and one-liners, can form part of a larger, purposive narrative produced or articulated in a more formal and structured setting.
Let DR SUNNY GOH, an expert communicator, delve into the world of story telling in this one-day workshop to help you build confidence – and content – in your verbal and written interactions.
INDEED, even for casual conversations in a social setting, story telling can create freshness and warmth as you interact with your listeners.
THE challenge in the use of this fast-growing communication tool is that this technique need not be impromptu and unstructured. On the contrary, a well-planned story telling device, including anecdotes, jokes and one-liners, can form part of a larger, purposive narrative produced or articulated in a more formal and structured setting.
Let DR SUNNY GOH, an expert communicator, delve into the world of story telling in this one-day workshop to help you build confidence – and content – in your verbal and written interactions.
Objective
At the end of the one-day workshop, participants will be able to:
1. Understand the importance of storytelling as a powerful tool for communication, and recognize the potential benefits of using storytelling in professional contexts.
2. Apply storytelling techniques to their professional work, such as presentations, proposals, reports, and conversations, in order to engage and connect with their audience, communicate complex ideas, and inspire action.
3. Improve their social interactions in both official and casual settings by using storytelling as a means to build rapport, share experiences, and create meaningful connections with others.
1. Understand the importance of storytelling as a powerful tool for communication, and recognize the potential benefits of using storytelling in professional contexts.
2. Apply storytelling techniques to their professional work, such as presentations, proposals, reports, and conversations, in order to engage and connect with their audience, communicate complex ideas, and inspire action.
3. Improve their social interactions in both official and casual settings by using storytelling as a means to build rapport, share experiences, and create meaningful connections with others.
Outline
PART ONE: THE PLACE OF STORY TELLING IN PROFESSIONAL COMMUNICATION
PART TWO: TYPES OF STORY TELLING
PART THREE: TECHNIQUES IN STORY TELLING
PART FOUR: STORY TELLING IN A CASUAL SETTING
PART FIVE: STORY TELLING IN A WRITTEN REPORT
PART TWO: TYPES OF STORY TELLING
PART THREE: TECHNIQUES IN STORY TELLING
PART FOUR: STORY TELLING IN A CASUAL SETTING
PART FIVE: STORY TELLING IN A WRITTEN REPORT
Who should attend
Anyone who wants to improve their communication skills, become a more effective communicator, and engage their audience through storytelling can benefit from attending the course Story Telling in Professional Communication.
Methodology
Interactive Presentation with facilitated discussions, role play, skill practice, discussion and feedback
Testimonials
“Dr Sunny is a story telling wizard. The thing is, he is able to weave an innocuous anaecdote into a meaningful narrative that adds life to presentation.” – Caleb Ng
“A joke can be an ice breaker. But it can be part of an important message as well. Dr Goh matches story telling with professional communication. Excellent!” – Jessica Boey
“A workshop both for fun enjoyment and serious learning – there’s a story there!” – Bing Ching
“A joke can be an ice breaker. But it can be part of an important message as well. Dr Goh matches story telling with professional communication. Excellent!” – Jessica Boey
“A workshop both for fun enjoyment and serious learning – there’s a story there!” – Bing Ching
Profile of Dr. Sunny Goh
Dr Sunny Goh is a Trainer of Trainers (TOT) and has taught many writing coaches to teach writing programmes he has designed for government servants and private sector officers. He was head of the International directorate in Mindef's Defence Policy Office, where he has written Cab Memos, budget papers and presented Singapore’s position at international fora. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.
He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.
