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Stakeholder Engagement
Organizations Need To Get Back To The Basics – Make Stakeholder Engagement Meaningful For Your Organization!
Organizations sense the increasing external pressures and acknowledge the need for involvement, yet they often adopt an engagement strategy unquestioningly, overlooking their grasp of it and their motives for its implementation. They mistakenly confine stakeholder engagement within the realms of public relations or communication efforts. Many struggle to establish a connection between engagement and their fundamental business operations, facing difficulties in fostering internal awareness and enthusiasm. When it comes to identifying stakeholders, they limit discussions to familiar contacts or those who make the most noise. And even if they succeed in gathering input from these stakeholders, they encounter obstacles when attempting to convert it into valuable business insights.
Organizations sense the increasing external pressures and acknowledge the need for involvement, yet they often adopt an engagement strategy unquestioningly, overlooking their grasp of it and their motives for its implementation. They mistakenly confine stakeholder engagement within the realms of public relations or communication efforts. Many struggle to establish a connection between engagement and their fundamental business operations, facing difficulties in fostering internal awareness and enthusiasm. When it comes to identifying stakeholders, they limit discussions to familiar contacts or those who make the most noise. And even if they succeed in gathering input from these stakeholders, they encounter obstacles when attempting to convert it into valuable business insights.
Objective
By the end of the workshop, you will be able to:
- Define what Stakeholder Engagement is and utilize the Five-Step Approach.
- Know how to conduct Stakeholder Mapping and develop the right list.
- Identify the steps to prepare and engage.
- Create a dual action plan and ensure close follow-ups.
Outline
Module 1: Engagement Strategy
- The Five-Step Approach.
- Step Zero.
- Building a Strategy.
- What is Stakeholder Mapping?
- Develop the Right List.
- Think Tactics.
- Tactics and Formats.
- Knowing the Other.
- The Raw Logistics.
- The Engagement.
- Dual Action Plan.
- Send it Out.
- Follow Up.
Who should attend
Leaders, Managers, and Senior Executives
Sales and Marketing Professionals
Customer Service Representatives
Sales and Marketing Professionals
Customer Service Representatives
Methodology
Interactive Discussions
Role-Playing and Group Activities
Personal Reflection
Role-Playing and Group Activities
Personal Reflection
Profile of Ivan Phua
A dedicated professional in Learning and Development, Ivan has been involved with the design, development and implementation of Leadership and People Management and Service Excellence training programmes in various industries. An ACTA Certified Trainer and a Certified Executive Transformation Coach, he is also a Certified Behavioural and Career Consultant (CBCC), Certified Advanced Behavioural Analyst (CABA), Certified CareerKeys™ and PersonalityKeys™ trainer and Certified The Leadership Challenge (TLC) facilitator.
He has conducted numerous Corporate and Public Workshops, Learning Journeys for Institutes of Higher Learning (IHL), coaching sessions, Personality and Career Profiling and consultations.
Ivan has trained staff from different industries on Critical Thinking, Stakeholder Engagement, Leadership and Influence, Appreciative Inquiry, Change Management, Customer Service Excellence, Public Speaking, Presentation Skills, Conflict Resolution, Team Building and Stress Management. His clientele ranges from Corporations, ATOs, CET Centres, F&B, Retail and Service Chains, Education Institutions and others.
ADDITIONAL QUALIFICATION
Executive Transformation Coach (ICF)
Ministry of Education (MOE) accredited Trainer, Singapore.
Family Life Education (FLE) Facilitator, Ministry of Social and Family Development (MSF).
Marriage Preparation Course (MPC) Facilitator.
"Prepare/Enrich" Psychometric Profiling Facilitator.
BSc (Hons) Upper, Psychology, University of Derby.
He has conducted numerous Corporate and Public Workshops, Learning Journeys for Institutes of Higher Learning (IHL), coaching sessions, Personality and Career Profiling and consultations.
Ivan has trained staff from different industries on Critical Thinking, Stakeholder Engagement, Leadership and Influence, Appreciative Inquiry, Change Management, Customer Service Excellence, Public Speaking, Presentation Skills, Conflict Resolution, Team Building and Stress Management. His clientele ranges from Corporations, ATOs, CET Centres, F&B, Retail and Service Chains, Education Institutions and others.
ADDITIONAL QUALIFICATION
Executive Transformation Coach (ICF)
Ministry of Education (MOE) accredited Trainer, Singapore.
Family Life Education (FLE) Facilitator, Ministry of Social and Family Development (MSF).
Marriage Preparation Course (MPC) Facilitator.
"Prepare/Enrich" Psychometric Profiling Facilitator.
BSc (Hons) Upper, Psychology, University of Derby.