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2-Day How to Embrace the Latest AdTech and MarTech Solutions for Today’s Marketing Organizations?

In an era where digital transformation is accelerating, marketing organizations must adopt cutting-edge AdTech (Advertising Technology) and MarTech (Marketing Technology) solutions to stay competitive.

This course provides a deep dive into how to leverage AdTech and MarTech for enhanced customer engagement, marketing efficiency, and revenue growth. Participants will gain insights into industry trends, AI-driven automation, and best practices for integrating technology into their marketing strategies.

Objective

By the end of this course, participants will be able to:

• Understand the key distinctions and intersections between AdTech and MarTech
• Identify emerging trends and their impact on marketing organizations
• Develop a strategy to integrate advanced technologies into existing marketing operations
• Utilize AI, automation, and data analytics to enhance campaign performance
• Overcome challenges and drive digital transformation in their organizations

Outline

Module 1: The Evolution of AdTech & MarTech x

• The rise of digital marketing technology
• AdTech vs. MarTech: Understanding the landscape
• The shift toward privacy-first marketing and its implications
• Future trends and what’s next for marketing technology

Module 2: The AdTech Ecosystem

• Programmatic advertising & AI-driven media buying
• Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs)
• Privacy, cookieless tracking, and compliance (GDPR, CCPA)
• Real-world case study: How leading brands leverage AdTech for personalization

Module 3: The MarTech Landscape

• Marketing automation platforms (HubSpot, Salesforce, Marketo)
• Customer Data Platforms (CDPs) and audience segmentation
• AI-powered content marketing and chatbots
• Omnichannel strategies for an integrated customer experience
• Case study: The impact of MarTech on customer engagement

Module 4: Integrating AdTech & MarTech for Maximum Impact

• Aligning advertising and marketing technologies for efficiency
• Cross-channel data integration and customer journey mapping
• Attribution modeling: Measuring campaign success accurately
• AI-driven personalization at scale

Module 5: Overcoming Challenges & Implementing Change

• Internal barriers to adopting AdTech & MarTech
• Budgeting and resource allocation for technology adoption
• Training teams and managing the learning curve
• Case study: Digital transformation in action

Module 6: Hands-on Workshop & Strategy Planning

• Interactive tech stack selection for marketing teams
• Developing a MarTech & AdTech integration roadmap
• Live demonstration of key tools and platforms
• Q&A session with industry experts

Who should attend

This course is designed for:

• CMOs, Marketing Directors, and Heads of Digital optimizing their tech stack
• Advertising and Media Professionals exploring automation solutions
• Marketing Managers & Digital Marketers seeking data-driven efficiency
• Entrepreneurs & Business Owners leveraging technology for growth
• AdTech & MarTech Solution Providers aligning their offerings with market needs

Methodology

This program will be delivered through:

• Expert-led presentations featuring real-world case studies
• Interactive discussions and Q&A sessions
• Hands-on exercises & strategy workshops
• Industry insights from marketing transformation success stories

Profile of Alex Fong

Digital Marketing & AdTech Expert | Speaker | Trainer

Alex is a seasoned digital marketing leader with 20 years of experience in AdTech, MarTech, and Performance Marketing across the US, Canada, and Singapore.
He has held senior roles in brand and agency environments, including leading digital marketing at StarHub and managing programmatic media teams at boutique agencies.
As a sought-after speaker and trainer, Alex specializes in AI, automation, and data-driven strategies to help organizations future-proof their marketing.
His expertise spans:

• Programmatic advertising & AI-driven media buying
• Performance marketing & marketing automation
• Customer experience transformation
• Brand and agency management in digital marketing

Alex has conducted training for top brands, equipping teams with cutting-edge marketing strategies to succeed in today’s digital-first world.