Classroom/ Online: Yes/ Yes
Scheduling Date(s):
Note: Please click specific date for detailed venue and course fee etc.
Storytelling in Business: Lead, Sell, and Persuade with Stories™
Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead prospects to think about your proposal, delay action, and look for reasons not to take action. Stories push their emotional hot buttons and lead to action. Stories move people.
This workshop is designed for those who persuade in business. Leaders, sales professionals, and business development people have special needs for stories that can build credibility and trust, introduce their company and product, and create a picture of how their solution can change their prospect’s life. Participants will have a chance to develop and tell their own stories so they can begin moving people immediately.
This workshop is designed for those who persuade in business. Leaders, sales professionals, and business development people have special needs for stories that can build credibility and trust, introduce their company and product, and create a picture of how their solution can change their prospect’s life. Participants will have a chance to develop and tell their own stories so they can begin moving people immediately.
Objective
- Become aware of the many purposes stories serve in business
- Learn the elements of a story
- Become familiar with several story templates
- Learn high-impact techniques to bring your stories to life
- Use stories to
- position yourself the way you want to be perceived
- make yourself more likeable
- build credibility and rapport
- disarm skeptics
- overcome the "Silent Objection" and build trust
- introduce your company and your product, service, or solution
- promote your brand
- communicate key values
- create a compelling picture of how your solution can change your prospect’s life
- move your prospects to action
Outline
- What is a story?
- Elements of a story
- Types of stories
- The purposes stories serve in business
- Story templates
- Personal and corporate branding
- Communicating personal and organizational values
- Coaching and mentoring
- Sharing your vision and driving change - Examples of stories in action
- Connecting with passion and authenticity
- Bringing stories to life
- Crafting and telling your own stories
Who should attend
Managers, department heads, sales and marketing professionals, business development managers, financial advisors, insurance agents, property agents, consultants, lawyers, educators, IT and technical professionals, government officials, public relations and corporate communications officers, and anyone who has to sell tangibles or intangibles, internally or externally.
Methodology
- Presentation/discussion
- Interactive sessions
- Group activities
- Story presentations and critiques
- Videos
Testimonials
"Thank you for the great session you ran today for IFF. The feedback I received this afternoon and evening has really been impressive. You managed to connect well with so many cultures and variety of functions within the business - not an easy task! Thanks again."
Karen Stanton - Sensory & Consumer Insights Director Greater Asia, International Flavors & Fragrances
"The [storytelling workshop] is a strong reinforcement that to be an effective presenter you must connect and build resonance with your community. David’s style in delivering the learning points is integrative and holistic. I would recommend others to this workshop if they have a strong desire to be an influential change agent." Christine Sim, Managing Director
"David was memorable and convincing. He reminds us that presenting data is boring, but with stories, audiences are more convinced."
Far East Organization
Engaging, refreshing, definitely a way to give ‘life’ to a lecture, a talk, or just presenting oneself to the audience. A powerful course!
Home Team Academy, Joint Training Centre
David is a great speaker. This was a learning session integrated with fun and
experiences. A stress buster session. Thank you!
Senior Finance Controller, SAP Asia Pte Ltd
An interesting way to learn about sharing or communicating info via stories.
Finance Manager, Carrier Transicold Pte Ltd
It has been very enriching and stimulating, stretching my mind to apply the basics
of communication and storytelling.
Manager, IDA
Here’s a big takeout from the training with the Persuasion Doctor, David Goldwich: the use of story-telling to drive across your message. "Yeah, I know that already," I thought. But something I always ignored! I had to get to this event to discover the real meaning of how stories can make an impact in what I do. I have realized how much I do this with my daughter to come out with lessons in life. How could I miss applying this in my speeches and presentations? I did not realize how blind I could be! I challenge myself to use story-telling in the next speech as well as in a conversation with a new friend."
Rob Leonardo, Market, Research Professional
Inspirational trainer. Straight to the point with useful anecdotes applicable to not only just work but also to life.
CrimsonLogic Pte Ltd
Karen Stanton - Sensory & Consumer Insights Director Greater Asia, International Flavors & Fragrances
"The [storytelling workshop] is a strong reinforcement that to be an effective presenter you must connect and build resonance with your community. David’s style in delivering the learning points is integrative and holistic. I would recommend others to this workshop if they have a strong desire to be an influential change agent." Christine Sim, Managing Director
"David was memorable and convincing. He reminds us that presenting data is boring, but with stories, audiences are more convinced."
Far East Organization
Engaging, refreshing, definitely a way to give ‘life’ to a lecture, a talk, or just presenting oneself to the audience. A powerful course!
Home Team Academy, Joint Training Centre
David is a great speaker. This was a learning session integrated with fun and
experiences. A stress buster session. Thank you!
Senior Finance Controller, SAP Asia Pte Ltd
An interesting way to learn about sharing or communicating info via stories.
Finance Manager, Carrier Transicold Pte Ltd
It has been very enriching and stimulating, stretching my mind to apply the basics
of communication and storytelling.
Manager, IDA
Here’s a big takeout from the training with the Persuasion Doctor, David Goldwich: the use of story-telling to drive across your message. "Yeah, I know that already," I thought. But something I always ignored! I had to get to this event to discover the real meaning of how stories can make an impact in what I do. I have realized how much I do this with my daughter to come out with lessons in life. How could I miss applying this in my speeches and presentations? I did not realize how blind I could be! I challenge myself to use story-telling in the next speech as well as in a conversation with a new friend."
Rob Leonardo, Market, Research Professional
Inspirational trainer. Straight to the point with useful anecdotes applicable to not only just work but also to life.
CrimsonLogic Pte Ltd
Profile of David Goldwich
David Goldwich, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David speaks internationally and conducts workshops in persuasive business presentations, negotiation, storytelling for leaders and sales professionals, and other areas of influence and persuasion. David is the author of numerous articles and four books, including Kickass Business Presentations: How to Persuade Your Audience Every Time.