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Clear and Concise Business Writing

No matter what profession you choose to pursue, your ability to put ideas across clearly and effectively is an essential business skill for executives to advance in their career. Yet workers feel the need to choose between writing well and writing fast at work.

Sometimes the only exposure you may have to higher management is through your writing. If your messages are clear and concise, they convey an impression of you being a well-organized person who knows exactly what is needed and how to make things happen. Messages that are vague, incoherent and weak may compromise your chance of a promotion and can tarnish your professional reputation.

Regardless of how seldom you need to express your ideas in writing, you should acquire and develop the skill to do it well. However the ability to write well does not always come naturally.

This practical workshop is designed to empower you to write effectively in email communication to achieve the results you want in the shortest amount of time through a simple, step-by-step approach based on the fundamentals of effective business writing.

Objective

At the end of this highly-interactive workshop, successful participants will learn to:

• Understand the differences between oral and written communication
• Recognize and avoid common mistakes in business writing
• Master the 5Cs of effective business writing
• Develop clear and relevant subject headlines
• Express ideas clearly and be easily understood the first time
• Write concisely to get to the point
• Use a positive tone in all your messages
• Write courteously to show respect for your reader
• Practise good email etiquette to improve professionalism in your writing
• Adopt the 4-point plan writing format to create a logical flow
• Motivate your audience to take action every time
• Acquire the skill to write effectively, professionally and confidently!

Outline

Understand the fundamentals of Professional Email Writing

• Difference between oral and written communication in business
• The 5Cs of effective business messages
• Avoid common mistakes in business writing

Focus on Clarity and be easily understood

• Choose concrete and familiar words
• Avoid obsolete and flowery language
• Use clear and effective subject headlines

Write with Conciseness and get to the point clearly

• Eliminate wordy expressions that are cumbersome to read
• Reduce word combination
• Avoid unnecessary repetition

Foster goodwill through professional email etiquette

• The Dos & Don’ts of email writing
• Be respectful, sincere and tactful
• Write with a positive tone

Choose the proper writing style and format

• When to use formal and informal language
• Adapt your writing style to different levels of audience
• Master the 4-point plan process

Who should attend

This course is suitable for all levels of staff from senior and mid-managers, supervisors, executives, frontline personnel to those who seek to improve their professional skills in business writing.

Methodology

Highly experiential with bite size lectures, individual and group writing practice, presentation, team activities, video clips. You will take away a comprehensive workbook packed with tips and advice you can apply immediately.

Testimonials

"I would recommend this workshop to my friends and colleagues as Betty makes this course very fun and engaging. She is also very friendly and helpful to us. I didn’t feel shy or afraid to ask questions or voice out. Thank you, Betty!"
Ng Wei Xuan, Jurong International

"This workshop is effective and gave me a better understanding on how to respond to various types of emails. I also learn how to turn negative emails into positive emails. I also enjoyed the group participation."
Divya, Jurong International

"First time I received covered copy notes. Trainer presented herself Wow. "
ITE College East

Profile of Betty Kan-Sekine

Betty Kan-Sekine is a Certified Professional Trainer (IPMA, UK), a Certified NeuroLinguistic Programming Practitioner (NFNLP, USA) and a certified Metaplan Facilitator (Metaplan, Germany). She is also an Associate Lecturer with the Singapore Institute of Management (Recipient of the SIM 2015 Teaching Award) and the Royal Melbourne Institute of Technology. Betty was certified by Nobel Prize nominee, Tony Buzan as a ThinkBuzan Licensed Instructor and an iMindMap Advanced Instructor. Betty is a Certified Instructor of ExperienceInnovation™|Learn in Design Thinking. Betty is recognized as an Adult Education Professional by SkillsFutureSG of the government of Singapore. Betty holds certification as an ACTA-accredited trainer. She graduated with honors from San Francisco State University.

Prior to her current role, Betty was a banker in San Francisco and held a California Securities Broker License, Series 7 & 63. She was subsequently appointed as Director of Client Services at a litigation law firm in the United States to manage the Asian clientele market due to her unique trilingual capability. Her passionate customer centric attitude won her team a prestigious Bronze Medal award for outstanding achievement in Service Excellence by the World Journal in the USA. She has appeared on multiple radio talk shows for AM1450 in San Francisco and FM938 Live! in Singapore. Her articles were published in the Singapore Straits Times as well as India’s Hindustan Times. Her corporate experiences span across major industries in the aviation, financial and legal sectors.

Some of her participants were from Apple South Asia Pte Ltd, Carrier Global, Astellas Pharma Singapore, MSD Korea Ltd, Here Solutions APAC, Wharf T & T (Hong Kong), Drydocks World Southeast Asia (Government of Dubai), National University of Singapore, INSEAD SG Business School (Executive Coaching), Nanyang Technological University, Singapore University of Technology and Design, Enterprise Singapore, Housing and Development Board, Wildlife Reserve Singapore, Singapore Police Force, Singapore Prison Service, Changi Airport Group, Jurong Town Corporation, Singapore Tourism Board, Health Promotion Board, Ministry of Home Affairs, Inland Revenue Authority of Singapore, Land Transport Authority, United Overseas Bank, Bank of Singapore, RHB Bank Singapore, Singapore Telecommunications Ltd, UMC Semiconductors, Singapore Refining Company Pte Ltd, ComfortDelGro Corporation Ltd & KPMG LLP, among many others.

Betty enjoys a diverse cultural background having lived in the US and Japan for 17 years. Her outstanding professionalism and rich working experiences have helped her develop valuable life skills in Business Communication, Leadership & Management, Innovation & Creativity, Client Services and Personal Effectiveness. She believes in the power of maximizing one’s potential by improving and changing oneself from the inside out. Her passion is in helping individuals be the best they can be.