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Writing for Results 1

"We are what we Write"

Writing remains an important element as ever in organisational communication. With the variety of written information and increasing volume, we need to be able to write in a way that gets us the results that we want.

So how can we write more effectively to our readers? What are the key considerations in writing style and approach? How can we ensure the reader responds in the way we intended?

This 2-day workshop provides the answers to these questions. With the use of examples as well as tips and techniques for enhancing your writing, the workshop will also provide you with a framework for structuring different types of emails.

In order for all of you to get individual feedback/comments on your writing skills, please bring along any 2 emails that you have written recently. These will be reviewed and given back to you individually during the training. These emails are solely for the purpose of giving you all individual feedback and they will not be shown to anyone else.

Objective

Participants can expect to gain practical tips and techniques for enhancing their email writing skills in order to achieve the results they want.

The objectives are:

• To consider and address the readers’ needs
• To be able to organize and structure different types of messages more effectively
• To use words and phrases that project a positive image and tone
• To put into practice the key skills covered

Outline

The workshop will include the following:

• Introduction - the importance of writing effective emails in today’s fast paced business environment
• Understanding the 5Ws of effective writing - using the 5Ws for crafting more effective messages
• Understanding the reader and purpose - using a more reader-centric approach to writing and adapting messages to suit the intended reader and purpose
• Presenting information in a logical and organized way - techniques for structuring different message types (positive and negative messages)
• Writing accurately - identifying and correcting common errors
• Using a positive tone - using appropriate words and phrases for the specific reader to build and maintain relationships
• Projecting the right image - presenting information with the reader in mind (word choices and sentence structure)
• Case study - an opportunity to put into practice the skills and receive individual feedback
• Editing and proofreading your writing - developing a systematic approach to editing and proofreading

Who should attend

The course is designed for managers, executives and anyone who writes emails regularly. It’s ideal for those who are looking to get better results and positive responses from their email communication.

Methodology

The training will be conducted using the following :

• small group discussion
• large group discussion
• writing practice and individual feedback

Profile of Emma Jarman-Jones

Emma Jarman-Jones specialises in developing and enhancing workplace communication skills. This work includes writing, speaking, interpersonal and management skills training. She has over 20 years experience training in Singapore, as well as regionally in Malaysia, Thailand, Indonesia and Vietnam.

Emma has worked as an external consultant and trainer with both private and public sectors, designing, customising and delivering programs, and coaching individuals. She believes in the potential of every person and is dedicated to providing the highest quality of training that will benefit the individual, as well as the organisation. She has worked with companies such as StarHub, SingTel, BASF South East Asia, BASF Vietnam and Malaysia, DBS Bank, Nokia, Carlton Hotel and The British Club.

Emma holds an MBA from Imperial College, London. She has also completed a Diploma in Human Resource Development at the Singapore Institute of Management and is a certified People Developer Consultant.