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The Magic of Storytelling
We all love listening to great stories and are excited by them. We’re actually wired to think in stories. Note that when we’re chatting with friends and relatives, we use a story form. Not a list, numbers or slides, but a story. And research shows something fascinating: when we hear a compelling story, we switch off our judgment and criticism.
It's different for facts and numbers. When we hear them, we start evaluating them. The left side of our brain, the one responsible for judgment, becomes very active.
When we hear a story, our brain activates the right side, the part of the brain that is responsible for experience. We start imagining scenes, engaging our different senses and co-creating the story. We are far more likely to consider different viewpoints with a story because it puts us into a more receptive state of mind. We are more open, and we set aside our limiting beliefs, values and opinions.
Ultimately, we become so emotionally engaged with a great story that we’re more motivated to change our thinking or behaviour.
As a well-told story is so powerful, it can be an invaluable tool in a business setting too. It can help you connect with clients and prospects on a deeper level, get them to trust you and buy from you. It can help you engage and motivate your team members towards a common goal. It can help you influence key decision makers in your organization to get buy-in for your vision and ideas.
But how can you get started with telling compelling stories?
This workshop was designed to help you with that. It’ll guide you step-by-step through the process of brainstorming your best stories, crafting them and delivering in the most effective way. It’ll give you a chance to practice your stories and receive feedback on them before you bring them to a workplace.
It's different for facts and numbers. When we hear them, we start evaluating them. The left side of our brain, the one responsible for judgment, becomes very active.
When we hear a story, our brain activates the right side, the part of the brain that is responsible for experience. We start imagining scenes, engaging our different senses and co-creating the story. We are far more likely to consider different viewpoints with a story because it puts us into a more receptive state of mind. We are more open, and we set aside our limiting beliefs, values and opinions.
Ultimately, we become so emotionally engaged with a great story that we’re more motivated to change our thinking or behaviour.
As a well-told story is so powerful, it can be an invaluable tool in a business setting too. It can help you connect with clients and prospects on a deeper level, get them to trust you and buy from you. It can help you engage and motivate your team members towards a common goal. It can help you influence key decision makers in your organization to get buy-in for your vision and ideas.
But how can you get started with telling compelling stories?
This workshop was designed to help you with that. It’ll guide you step-by-step through the process of brainstorming your best stories, crafting them and delivering in the most effective way. It’ll give you a chance to practice your stories and receive feedback on them before you bring them to a workplace.
Objective
By the end of this workshop, you will be able to:
- Craft and deliver effective business stories
- Identify your storytelling style, strengths and areas to improve
- Inspire and motivate others using the power of storytelling
- Become a more engaging, confident and influential communicator
- Connect with any audience on a deeper, emotional level
- Use more compelling stories in your daily conversations, presentations, sales, training, or teaching
Outline
Module 1: The power of a story
Module 2: Crafting your stories
Module 3: Delivering your stories
Module 4: It’s story time!
- Why everyone loves a great story?
- A place for great storytelling in business setting
- Uncovering your most powerful stories
Module 2: Crafting your stories
- The structure of a story
- 5 elements of highly compelling stories
- Rhetorical tools for great storytelling
Module 3: Delivering your stories
- Secrets to connecting with any audience
- How to let your body tell a story
- Using your voice for maximum impact
Module 4: It’s story time!
- Testing your signature story
- Giving and receiving constructive feedback
- Personal Action Plan
Who should attend
C-Suite, Executive Directors, Human Resource, Managers, Team Leaders, Sales And Marketing Professionals, Consultants, Trainers, Teachers, Customer Service Representatives and anyone else who wants to become a more engaging, confident and influential communicator.
Methodology
Experiential learning including: activities, games, role plays, case studies, hands-on practice, self-evaluation, feedback and discussions.
Testimonials
Very clear outcome and tips/Strategies for story-telling. Excellent and practical content. Karolina is a stellar storyteller who walks the talk. Absolutely engaging with great ideas and humors for an enjoyable session.
IP VALUELAB
I learnt the proper structure of story-telling. The trainer is very knowledgeable and interactive.
KEMIN INDUSTRIES ASIA PTE LTD
IP VALUELAB
I learnt the proper structure of story-telling. The trainer is very knowledgeable and interactive.
KEMIN INDUSTRIES ASIA PTE LTD
Profile of Karolina Gwinner
Karolina is an international trainer, speaker and coach specializing in influential leadership and communication. She is well known among her peers for her engaging speaking style, great energy and passion for helping others discover and realize their full potential. Originally from Poland, she now calls Singapore her home.
Karolina developed her expertise while living in 5 different countries and working for corporations such as Hewlett-Packard in Germany, Merrill Lynch and Bank of New York Mellon in Ireland. Her unique advantage in training is that she brings in her international perspective and successfully adapts it to a local culture and specific needs of every participant. In Singapore Karolina has trained employees of government agencies such as IDA, IMDA, DSTA, MSF, as well as corporations like Singapore Airlines, AIA, Fuji Xerox and Yokogawa.
Karolina holds a Master’s degree in International Relations from University of Economics in Poznan, Poland. She also completed a postgraduate programme in Innovation, Knowledge Management and Economics Dynamics at the Aalborg University in Denmark.
Karolina delivers effective training sessions that are practical, interactive and fun. She is always excited about learning new things and passing them on to her students. Her enthusiasm and passion are contagious, so be ready for an amazing and highly informative learning experience!
