Welcome to the "Getting Started with Smartphone Videography, Storytelling, and Video Editing Using CapCut" workshop, designed especially for working professionals like you who are eager to become more proficient social media content creators and elevate your digital creator skillset.

In today's fast-paced digital landscape, the ability to craft engaging and impactful videos is not just a valuable asset; it's a necessity.

Whether you're a marketing professional aiming to create captivating campaigns, a business owner looking to leverage the power of visual storytelling, or someone who recognizes the importance of staying ahead in the digital age, this workshop is tailored to share practical smartphone videography, storytelling and video editing skills with you!

Objective

By the end of this course, you will be able to:

• Grasp the fundamentals of smartphone videography, including camera settings, composition, etc
• Master storytelling techniques to craft compelling narratives for your photos and videos
• Develop proficiency in using CapCut on mobile (basic editing), a user-friendly FREE video editing mobile app, for basic video editing
• Create and edit your own 30-45 second mobile video project

Outline

Module 1: Why Mobile Videography and Storytelling?
• Explore the power of videos for marketing
• Understand the impact of storytelling in videos
• Analyze case studies of effective video advertisements
• Learn a structured storytelling framework for business and work purposes
• Brainstorm and share your 30-45 second video story idea in class

Module 2: Filming with Your Smartphone
• Understand the importance of storyboarding before filming
• Interactive activity: Storyboarding your video idea
• Explore various mobile filming techniques through examples and trainer demonstration
• Hands-on practice: Filming techniques in small groups (3 - 4 pax)
• Share your group's hands-on practice videos with the class, followed by debrief and feedback from the trainer

Module 3: Video Recording and Editing Essentials with CapCut
• Interactive hands-on filming based on storyboards in small groups (3 - 4 pax)
• Introduction to CapCut video editing tool, navigating the CapCut interface
• Explore essential tools and features
• Hands-on practice: Importing media and creating a new project in CapCut
• Master video editing basics: Trimming and arranging clips
• Discover how to add music, effects, and transitions
• Assemble your 30-45 second video clip in sequence
• Share your videos and receive feedback
• Final debrief, conclusion and key takeaways

Who should attend

• Marketing and Communication Professionals:
Enhance your content creation skills to develop compelling marketing campaigns and storytelling strategies that resonate with your target audience.

• Business Owners and Entrepreneurs:
Elevate your online presence by creating authentic and visually appealing content to connect with your customers and grow your brand.

• Educators and Trainers:
Learn how to incorporate video content into your teaching and training materials to make learning more engaging and effective.

• Professionals from any Industry:
Regardless of your field, if you recognize the importance of digital content creation in your work, this workshop is for you.

Methodology

•Hands-On Learning:
This workshop emphasizes practical application, allowing you to immediately implement what you learn.

• Interactive Sessions:
Engage in lively discussions, hands-on activities, and peer feedback sessions to foster active learning.

•Live Demos:
Observe live demonstrations of videography techniques and CapCut features to grasp concepts effectively.

• Creative Challenges:
Participate in creative challenges that inspire your creativity and apply your newfound skills.

Charmaine Lee's Profile

Meet Charmaine Lee, an expert in integrated digital marketing strategies and design. She's passionate about creativity, social media and digital marketing and productivity tools. She curates workshops to help enhance her learners digital skills and boost workplace productivity, fostering personal growth.

With her key expertise spanning Canva, Mobile Photo and Videography, ChatGPT, Instagram, Telegram, LinkedIn, Email, and YouTube Marketing, Charmaine continually curates fresh curriculums, catering to her clients, training partners, and CCISG.

Her extensive professional journey encompasses collaboration with a diverse spectrum of organizations, from prestigious educational institutions like Singapore University of Technology and Design, Temasek Polytechnic, Ngee Ann Polytechnic, to industry giants including Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), among others.

Charmaine's teaching approach harmoniously combines creativity with pragmatism. She has a knack for simplifying complex concepts, making learning an enjoyable experience for her learners. Her belief in the untapped creative potential within each learner shapes the essence of her workshops.

In the last 4 years alone, Charmaine has accumulated more than 4,000 hours dedicated to training and curriculum development, and is a WSQ ACTA Certified Trainer and also a recognized Associate Adult Educator with Institute for Adult Learning (IAL).

Join her on a journey toward your Continuing Professional Development, where you'll explore integrated social media and digital marketing strategies, master the art of captivating visuals, and learn the nuances of crafting compelling graphics, stories and videos in her workshops. Unleash your inner creativity, supercharge your digital marketing expertise, and embark on a transformative learning voyage with Charmaine, your digital learning adventure starts right here!