Finding it hard to understand finance? Overcome your fear of accounting once and for all...

This workshop is designed to give non-financial senior executives the skills to excel in their financial responsibilities. No previous financial qualifications are required. Whether you face increasing financial accountability, realise the need to communicate more strategically with your finance department and board of directors, or would like to move into a more senior management position with enhanced financial responsibility, you must attend this course!

Objective

The key objective is to equip non-accounting participants with concepts and practical skills to better interpret and analyse financial information from a user's perspective. At the end of the course, participants will be able to better:

• Meet management, board of directors and shareholders' demands for financial accountability
• Determine the financial impact of business decisions
• Understand how to impact the bottom line of a business
• Analyse strength, performance and cash flows of companies
• Focus on critical financial indicators for decisive management
• Identify financial red flags and take preventive action to safeguard your company's interest
• Manage and account for your budgets better
• Demystify and use financial terms with confidence

As a company Director, CEO or Head of Department, having the ability to interpret and understand financial numbers churned out by the accounting department is absolutely indispensable. If accounting numbers confound you, you will demystify them once and for all in this workshop and turn it from a stumbling block into a stepping stone for your career and business success

Thousands have learnt to read financial statements painlessly through our paradigm shifting methodology, so could you.

Outline

Who should attend

Directors, senior managers, heads of departments, credit managers, sales and marketing professionals, HR professionals, legal professionals, bankers, entrepreneurs, investors, supervisory and regulatory officers, operations managers and executives who need to use financial statements for better decision making and to read in-between the lines for greater insights to accounting numbers.

Methodology

Using our proprietary learning system, we have created breakthroughs in teaching complicated financial and accounting subjects. We have succeeded in establishing a new paradigm that finance and accounting need not be dry or boring. In fact, our participants have found that it can be fun and interesting and have given us raving testimonials.

Testimonial

"James makes all the financial concepts seem so simple to understand. You wonder why you've not attended his course earlier! James is a very effective trainer that comes with a great sense of humour too."
Chorina Khoo - Director (Training & Personnel Development), Asia Regional Office, Expeditors International of Washington, Inc.

"James is the best teacher I have come across. I thoroughly enjoyed his techniques and style."
Linda Fulford - Managing Director, Fulford PR

"The pace and simplicity in presenting a dry and extremely difficult subject is most enjoyable-kudos to a great teacher!"
Evon Estrop - Director, Orientations

Professor James Leong Chan Foo's Profile

A passionate speaker and an educator at heart, James has a unique way of simplifying complex financial concepts and communicating it in a way that is intuitive and understandable. You will be energised and empowered by James’ dynamic presentation as he shares his unique insights into how the financial world really works. It just seems like common sense after he demystifies and breaks down the financial jargon for you.

James trains participants and certifies trainers in a variety of training programmes. In particular, James is known for his highly popular, "Finance for Non-finance Managers" workshops on business financial literacy. NewsRadio 93.8, Capital Radio 95.8 (Mandarin) and SIAS (Securities Investor Association of Singapore) have regularly interviewed him on demystifying financial concepts and analysis of public listed companies’ annual reports. He is also the creator of the workshop series, "Interpreting Company Financials for Smart Investing".