"When design is stripped from forming shaping and styling, what is left is a process of critical thinking and creative problem solving that is the essence of design." Roger L. Martin

Traditionally, design thinking was thought to be an important tool for designers and engineers and technologists. However, design thinking can be used for any aspect of human endeavour and all industries. Design thinking embraces both the physiological and psychological aspect of a product or service from the perspective of the user. Instead of focusing on standardization of products or services, a design thinker will see ways to humanize them. This would require two very important components that gives the formula for design thinking which is creativity and empathy.

Today, we talk more, share more, and expect more. This disruption has changed the way organizations and people do things, be it solving a problem, deciding and assessing a situation. In this environment, the traditional ways of running a business just won't work anymore.

Therefore, organizations and staff need to pay attention to design thinking. Your ability to adapt design thinking will allow you to solve ill-defined problems objectively and come up with breakthrough solutions. In this workshop you will be introduced to the basic tenets of design thinking and how you can adapt this to transform your way of solving problems and coming up with breakthrough solutions that are both workable and productive in nature.

Objective

By the end of the workshop you will be able to:

• How to apply design thinking for short-term and long-range planning
• Why every staff in the organization needs to be a good design thinker
• The 10 principles of design thinking and how to adapt this to your organization
• Use ethnographic research tools to identify the real needs of internal and external customers
• Integrate the Six Human Needs into Design Thinking
• Using design thinking to address the nature of the problem
• Using NLP Neuro Logical Level in designing your thinking for breakthrough solutions
• Classifying problems as either being fuzzy or clear-cut and using design thinking to consider options
• Learning to look at the big picture with design thinking
• How to create a design thinking culture within your organization

Outline

Module One: What is design thinking and what is it used for?
1.1 Definition of design thinking?
1.2 Five tenets of design thinking: Define, Empathize, Ideate, Prototype and Test.
1.3 Using ethnographic research tools to better understand the needs of both internal and external customers
1.4 Addressing the Six Human Needs in design thinking

Module Two: To introduce DT tools and methods that can help visualise a system understanding of business activities.
2.1 Adapting DT to analyse situations and avoid aftershocks in bad decision making
2.2 Apply DT in strategic innovation
2.3 How to change management paradigm into DT mode

Module Three: To show how powers of empathy can be used to develop a personalised customer service
3.1 Introduction and application of the 10 design thinking principles
3.2 Identifying biases and barriers that stifles the DT process
3.2 The power of creativity and empathy in DT

Module Four: To use brainstorming and ideation strategies and techniques
4.1 Fundamentals of brainstorming
4.2 Using Duncker Diagram to look for general, specific and functional solutions in DT
4.3 Looking for workable solution instead of a best solution

Module Five: To show how innovation can be integrated into a business model
5.1 Understanding the concept of disruptive technology and how to deal with it effectively
5.2 Cutting to the chase and deciding
5.3 Back to square one: what to do when failure occurs?
5.4 Identifying returns of investment in becoming a design thinker

Who should attend

Everyone in the organization from top-down. Design thinking is a process that can only succeed if there is a powerful sense of emotional connectivity of all members of the organization.

Methodology

This is an action-oriented, highly interactive workshop involving group discussion, role play and creating a long-range business plan to put to practice what has been learned.

Daniel Theyagu's Profile

• Accredited ICAgile Authorized Instructor
• Certified Lean Six Sigma (Master Black Belt)
• Certified Professional Project Manager [PMI]
• Certified Advanced SCRUM Master [Scrum Alliance] [CSM]
• Certified SCRUM Master [Scrum Alliance] [A-CSM]
• Certified Product SCRUM Product Owner [CSPO]
• Certified Advanced SCRUM Product Owner [A-CSPO]
• Certified Agile Leader [teams and organisations] [CAL-E.T.O]
• Certified SAFe (5) Agilist
• Certified SAFe Lean Portfolio Manager
• Certified SAFe DevOps
• Certified ICAgile Coach
• Certified ICAgile Professional
• Certified ICAgile Team Facilitator
• Certified ICAgile-CAT
• Certified ICAgile-LEA
• Certified Project Management Professional
• Certified Business Analytics Specialist [GICT]
• Certified Critical Thinking and Research Analyst [GAQM]
• Certified Problem and Change Manager [GAQM]
• Certificate in System Thinking [MIT]
• Executive Certificate in Design Thinking [SMU]
• Certified Behavioural and Career Coach [DISC profiling]
• Certified Advanced Behavioural Specialist [DISC profiling]
• Certified The Big Five®Personality Profile Coach
• Certified Emotional Intelligence Facilitator
• Certified Genos™International Emotional Intelligence Coach
• Certified Enneagram Spectrum Practitioner and Coach
• Certified Stress Management Consultant
• Certified Practitioner in Data Protection
• LEGO® Serious Play – Certified Facilitator
• Licensed Master Practitioner of NLP®
• Licensed NLP® Coach
• Certified Applied Neuroscience Coach
• Certified Train-the-trainer in Design Leadership and Design Thinking [SMU]
• ACTA – certified trainer (Singapore)
• Associate Adult Educator (Singapore) [IAL]
• Bachelor of Laws (Hon) University of Buckingham (UK)
• Master in Education, University of Sheffield (UK)
• Diploma in English, University of London (UK)
• Graduate Diploma in Communication and Innovation [SMU]

Daniel Theyagu is a professional corporate trainer in Thinking Strategies, Agile Project Management, Lean Methodologies and Personal Productivity. He is a professional Neuroscience Coach and is an authorized trainer in ICAgile certifications. With a track record of 32 years in training and development, Daniel has trained more than 1000 companies internationally. His participants come from more than 100 countries and range from C-Suite to frontline officers in both the public and private sector. Known for his light-hearted and humorous approach to training, Daniel incorporates many hands-on activities to keep his participants actively engaged in the training. Through the generous use of tactile learning, Daniel is able to impart the most difficult concept succinctly with participants able to see the returns on investment within a short time.