| Event Profile | |
| Class/ Online | Classroom |
| Date | April 02 - 03, 2025 |
| Time | 9:00am to 5:00pm |
| Venue | Holiday Inn Atrium Singapore (Halal Certified) 317 Outram Road Singapore 169075 |
| Fee | 9% GST will apply SGD 1300.003 & above: SGD1250.00 each For Member SGD 1235 3 & above: SGD1187.5 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
| You may reach us via T: 6204 6214 E: info@ccisg.com Alternatively, you may send below details to register Contact Person Company (optional), Name, Job Title, Mailing Address, Tel, Email Participant(s) Name, Job Title, Email | |
In today’s fast-paced business world, numbers tell the most powerful stories. Yet, many professionals find financial statements intimidating and complex. Imagine if you could interpret financial jargon, make better business decisions, and speak the language of business fluently.
Financial Storytelling transforms complex financial data into clear, compelling stories that drive action. Led by Adjunct Professor James Leong, a distinguished finance leader and international speaker, this workshop empowers you to grasp finance through relatable stories, real-world examples, and interactive visuals.
Over two immersive days, discover how finance can become your ally, not your fear. Whether you’re making strategic decisions or engaging in financial discussions, you will gain the skills to turn financial information into a competitive advantage.
Financial Storytelling transforms complex financial data into clear, compelling stories that drive action. Led by Adjunct Professor James Leong, a distinguished finance leader and international speaker, this workshop empowers you to grasp finance through relatable stories, real-world examples, and interactive visuals.
Over two immersive days, discover how finance can become your ally, not your fear. Whether you’re making strategic decisions or engaging in financial discussions, you will gain the skills to turn financial information into a competitive advantage.
Objective
- Master Financial Fundamentals – Analyze balance sheets, profit and loss statements, and cash flow reports with ease.
- Enhance Business Acumen – Translate numbers into insights that drive smarter decisions.
- Boost Confidence – Develop a solid grasp of financial terminology and concepts to support decision-making.
- Apply Knowledge Instantly – Use financial data to manage risks, optimise budgets, and drive growth.
- Engage Stakeholders – Gain confidence in discussing
Outline
Day 1 – The Foundation on of Financial Storytelling
Balance Sheet Story
Profit Story
Cash Flow Story
Day 2 – Advanced Insights and Strategic Application
EBITDA Story
Financial Ratios Story
Budgeting Story
Balance Sheet Story
- Assets, Liabilities, and Equity Simplified
- Working Capital and Risk Evaluation
Profit Story
- Operating vs. Capital Expenditures
- Profit Margins and Avoiding Cash Flow Pitfalls
Cash Flow Story
- Sources of Cash and Sustainability
- Cash Conversion Cycle
Day 2 – Advanced Insights and Strategic Application
EBITDA Story
- Operating vs. Financing Decisions
- Interpreting EBIT and EBITDA
Financial Ratios Story
- Key Ratios for Solvency, Liquidity, and Performance
- How to Drive Efficiency Capital
Budgeting Story
- Time Value of Money
- ROI analysis for investment appraisal
Who should attend
- Non-Finance Managers – Take control of budgets and understand financial reports.
- Entrepreneurs and Start-up Founders – Manage cash flow, seek investments, and scale confidently.
- Department Heads and Team Leaders – Translate financial data into actionable strategies.
- Business Owners and Directors – Make informed financial decisions that drive growth.
No prior finance knowledge is required – just a willingness to learn.
Methodology
Our signature CAR (Comprehension, Application, Retention) learning framework ensures lasting impact:
Comprehension - Complex concepts are simplified using interactive visuals, relatable stories, and interactive exercises.
Application – Apply learning to real-world scenarios, turning theory into practice.
Retention – Storytelling techniques and unique learning resources, like Accounting in a Box®, reinforce key concepts.
Engaging, fun, and practical – our approach makes finance unforgettable.
Comprehension - Complex concepts are simplified using interactive visuals, relatable stories, and interactive exercises.
Application – Apply learning to real-world scenarios, turning theory into practice.
Retention – Storytelling techniques and unique learning resources, like Accounting in a Box®, reinforce key concepts.
Engaging, fun, and practical – our approach makes finance unforgettable.
Testimonial
"Very engaging teaching method – fun and memorable! Prof. Leong makes complex financial concepts simple and easy to understand."
"Engaging class with effective visuals and storytelling. Made complex concepts easy to grasp."
"Prof. Leong uses storytelling and visuals to make finance relatable and enjoyable. Best finance course I've attended!"
"Fantastic facilitator – knowledgeable, engaging, and uses real-life case studies that make learning practical."
"Prof. Leong's unique way of teaching through drawings and examples brought finance to life. Highly recommended!"
"I left the course feeling empowered to apply new financial knowledge immediately to my job."
"The way James explains financial reports is easy to understand. I now feel confident reading balance sheets and profit & loss statements."
"Interactive, insightful, and practical. This course expanded my ability to analyse financials and make better business decisions."
"I appreciated the engaging delivery and how the course was broken into digestible segments – finance finally makes sense!"
"A great learning experience! I would recommend this course to anyone wanting to boost their financial literacy in a simple and effective way."
"Engaging class with effective visuals and storytelling. Made complex concepts easy to grasp."
"Prof. Leong uses storytelling and visuals to make finance relatable and enjoyable. Best finance course I've attended!"
"Fantastic facilitator – knowledgeable, engaging, and uses real-life case studies that make learning practical."
"Prof. Leong's unique way of teaching through drawings and examples brought finance to life. Highly recommended!"
"I left the course feeling empowered to apply new financial knowledge immediately to my job."
"The way James explains financial reports is easy to understand. I now feel confident reading balance sheets and profit & loss statements."
"Interactive, insightful, and practical. This course expanded my ability to analyse financials and make better business decisions."
"I appreciated the engaging delivery and how the course was broken into digestible segments – finance finally makes sense!"
"A great learning experience! I would recommend this course to anyone wanting to boost their financial literacy in a simple and effective way."
Prof. James C Foo Leong's Profile
Prof. James C Foo Leong, FCA
Adjunct Professor, National University of Singapore
Founder, a Singapore-based consulting firm and Financial Storytelling
Author of Once Upon a Balance Sheet
With over 20 years of global experience, Prof. James Leong is a financial educator, business leader, with experience conducting workshops globally, training diverse audiences across different nationalities. A Chartered Accountant and Certified Speaking Professional (CSP), Prof. James simplifies complex financial concepts using humour, storytelling, and interactive visuals.
As the creator of Accounting in a Box® and the Financial Storytelling framework, he has trained Fortune 500 companies and major financial institutions. A Distinguished Toastmaster and award-winning speech champion, he brings unparalleled energy and expertise to every session.
His upcoming book, Once Upon a Balance Sheet , continues his mission to make finance accessible to all.
Take the first step towards financial fluency. Reserve your spot today and transform the way you see finance forever.
Adjunct Professor, National University of Singapore
Founder, a Singapore-based consulting firm and Financial Storytelling
Author of Once Upon a Balance Sheet
With over 20 years of global experience, Prof. James Leong is a financial educator, business leader, with experience conducting workshops globally, training diverse audiences across different nationalities. A Chartered Accountant and Certified Speaking Professional (CSP), Prof. James simplifies complex financial concepts using humour, storytelling, and interactive visuals.
As the creator of Accounting in a Box® and the Financial Storytelling framework, he has trained Fortune 500 companies and major financial institutions. A Distinguished Toastmaster and award-winning speech champion, he brings unparalleled energy and expertise to every session.
His upcoming book, Once Upon a Balance Sheet , continues his mission to make finance accessible to all.
Take the first step towards financial fluency. Reserve your spot today and transform the way you see finance forever.
